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Communications & Marketing Supervisor - Harris Center For The Arts

 
Institution: Folsom Lake College
Location:
Sacramento, California
Category:
Admin-Other Administrative Positions
Posted: 05/09/2013
Type: Fulltime
Salary Range: $5,543.87 -  USD Per Month
Application Due: 05/31/2013
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Job Posting Title: Communications & Marketing Supervisor - Harris Center For The Arts The Institution: Folsom Lake College is one of four colleges in the Los Rios Community College District. The college and its centers, El Dorado and Rancho Cordova, are committed to academic excellence and innovation. We provide quality educational programs and services to enrich and empower students to reach their full potential as informed and productive members of the community. Our college is an educational organization that embraces change and values diversity. We are committed to an interest-based approach to solving problems and addressing issues. About the Harris Center for the Arts: Ten years in the making, the Harris Center for the Arts is a $50 million regional facility built to present, produce and teach the arts. The Center features three intimate state-of-the-art performance spaces, an art gallery, one of the region's largest recording studios, and spacious educational facilities. Opened in February 2011, the Center annually hosts upwards of 400 events attracting well over 100,000 patrons. In August 2012, the Los Rios Community College District announced the renaming of the facility to the Harris Center for the Arts - the upcoming 2013/2014 Season will be the first under this new banner. Position Summary: Under the direction of the Executive Director, plan, organize, and direct marketing, public relations, and communications in support of the Harris Center and its programs, with emphasis on development of audiences for the Center's presented events. (For a detailed job description for this Los Rios Supervisors Association posting click on the "Job Description" link on the left side of your screen, then click on "Los Rios Supervisors Association Job Descriptions".) Additional Position Summary: Responsibilities: Marketing, Audience Development and Public Relations: In collaboration with the Executive Director and other staff, develops an annual marketing and public relations strategy that reflects the artistic program and promotional goals of the Harris Center. Develops and oversees execution of detailed plans, schedules, and budgets for a multifaceted annual season promotion campaign, which includes, but is not limited to, the preparation and distribution of advertising, publications, promotional materials, displays, direct mail, electronic mail, telemarketing, publicity, personal selling, and the internet (web, social media, etc.). Develops publicity strategies, overseeing the writing and distribution of publicity materials; pitches stories; cultivates relationships with the press; arranges artist press opportunities; organizes news conferences; serves as press spokesperson as appropriate; supports Executive Director in his / her interaction with media; maintains updated media directory and coordinates archiving of press clippings. Determines institutional and event advertising strategies for newspaper, radio, television and internet. Coordinates media relations activities with local and regional media to ensure maximum visibility and coverage for the Harris Center. Researches advertising opportunities to determine optimal buys and, in coordination with the Executive Director and Folsom Lake College Director of College Advancement, develops and secures media sponsorship packages. Assists Community Engagement staff in identifying, researching and cultivating under-represented audience constituencies, and in developing targeted campaigns, task forces, and promotional materials to encourage involvement and participation in the Harris Center programs by all segments of the community. Advises Executive Director and other staff on programming, packaging, and scheduling of performing arts events. Develops and cultivates contact with personnel from local arts organizations, community organizations, on-campus event producers, the Folsom Lake College Public Information Services Office and other organizations to facilitate cooperative relationships and collaborations, especially as this relates to providing visibility for community and college activities and events taking place at the center. Works with other departments and programs, such as Folsom Lake College Advancement Office, Public Information Services Office and Harris Center Community Engagement and Arts Education, to create, plan and coordinate communications strategies. Oversees strategic development, updating and maintenance of the Harris Center web site and social media, as well as all related electronic communications designed to drive traffic to these sites. Oversees and implements, in collaboration with the Executive Director and other staff, branding, marketing strategies, and public awareness initiatives for the Harris Center. Develops and oversees preparation and distribution of print materials including season brochures, programs (playbills) postcards and fliers. Develops and oversees design and placement of advertising in all media. Oversees and manages event signage for the Harris Center including electronic signage, posters, banners, on-site promotions, etc. Coordinates marketing campaigns and efforts, providing the Harris Center and the College's Public Information Services Office staff with information and guidance to enable them to answer patron's queries about performances and marketing activities. Works with customer service and other staff to assure consistency of message and collection of feedback to determine most effective means of promoting the Harris Center and its events and programs. Assesses and enhances visibility for community and college activities and events taking place at the Center. Additional Responsibilities: Responsibilities (cont'd) - Marketing, Audience Development and Public Relations: May represent the Harris Center in local functions, and regional or national meetings and conferences. Deliver presentations to promote the Harris Center. Represents the Executive Director as appropriate at functions, meetings, or appointments. Assumes special projects and tasks as assigned by the Executive Director. Analysis, Research, and Budget Development: Prepares detailed marketing budget for season campaign, individual events, and special projects. Authorizes and monitors marketing expenditures, ensuring compliance with established budget. Ensures compliance with appropriate budget and fiscal procedures and policies in area of budget responsibility. In collaboration with the Executive Director and other staff, calculates and recommends projected ticket revenue and ticket prices for all events, including attendance estimates, multiple price points, and series and special discounts. Evaluates cost-effectiveness of promotional expenses. In collaboration with Executive Director and other staff, creates and administers audience surveys to gather information on purchasing, attendance patterns, programming, advertisement, and other areas of interest. Analyzes patron data captured in the Harris Center customer relationship management and ticketing database programs to develop a clearer picture of audiences, their interests and buying behaviors, and uses this information to develop techniques and strategies for developing new audiences for the Harris Center and to formulate and refine sales strategies. Obtains and incorporates data from outside database services in support of the Harris Center marketing and public relations efforts. Participates in and provides management support in long-range planning, strategic initiatives, and ongoing analysis and evaluation of major decisions concerning the Harris Center. Stays abreast of current theories and practices in marketing and promotional techniques, particularly as they relate to the performing arts. Oversees the development and maintenance of historical archives containing event information and all printed materials. Analyzes marketing department operations to ensure that resources are being effectively utilized and managed; in collaboration with Executive Director, implements necessary changes based upon ongoing study and evaluation. Staff Supervision: Assigns and directs the work of marketing/public relations staff, graphic/web designers, writers, and other staff as needed. Supervises and coordinates marketing staff work schedule and projects, allocates resources, and oversees work processes and output to ensure quality standards and continual improvement. Leads Marketing and Public Relations team in developing creative concepts and executing strategies and campaign tactics. Directs graphic/web designers and other involved staff in the design, editing and production of all promotional materials to ensure that visual and other design elements reflect marketing strategies, conform to department guidelines on style, tone, and theme, and are published with accuracy and within established timelines. Determines quantity, distribution means and routes, and mailing locations of all promotional materials, optimizing their effectiveness and ensuring timeliness. Oversees procurement of printing and other marketing/public relations related services, coordinating bid process with the Folsom Lake College Public Information Services Office as necessary, to assure high value is obtained from selected vendors. Special Requirements: Minimum Qualifications: EXPERIENCE: Four years of increasingly responsible experience, including one year in a lead or supervisory capacity, in marketing, public relations, or similar area. EDUCATION: Bachelor's degree from an accredited institution in public relations, journalism, marketing, business, management, communications, or related field. Have sensitivity to and understanding of the diverse academic socioeconomic, cultural, disability and ethnic backgrounds of community college students. (Experience Requirement: One year of experience is equal to 12 months of experience at a maximum of 40 hours per week. Applicable part-time experience will be converted to the full-time equivalent for purposes of meeting the experience requirement. Education Requirement: 12 units are equal to six months of education; 24 units are equal to one year of education.) Application Instructions: 1. A completed LRCCD Classified Application (required). 2. Unofficial transcripts of college/university work (required). 3. Resume (recommended). 4. Two (2) letters of recommendation (recommended). 5. Letter of Interest (recommended). Do not submit additional materials that are not requested. * TRANSCRIPTS: - Individuals who have completed colleges or university course work at an institution in a country other than the United States must obtain a complete evaluation of foreign transcripts, degrees and other relevant documents. A foreign transcript evaluation is required any time foreign course work is used to meet minimum qualifications even if the foreign transcript has been accepted by a college or university in the United States. - Graduate advising documents and grade reports will not be accepted as unofficial transcripts. - It is the responsibility of Los Rios CCD employees to provide transcripts for the application process, if required by position. Other/Desired Skills: Posting Date: 04-26-2013 Closing Date: 05-31-2013 Beginning and/or Ending Dates How and where to apply: Please visit our Frequently Asked Questions for complete information on how to apply online with our District. Application services are available between 7:30 a.m. and 5:00 p.m., Monday through Friday, at the Los Rios Community College District Human Resources Office located at 1919 Spanos Court, Sacramento, CA 95825-3981. If you need assistance with any phase of the application process, please call (916) 568-3112 or come in during our business hours. Submission of applications are by midnight of the posting closing date. Conditions: All Positions: Offers of employment are contingent upon the successful clearance from a criminal background check, freedom from tuberculosis, and proof of identity and eligibility to work in the United States prior to the first day of work. The District may select additional qualified candidates should unexpected vacancies or needs occur during this recruitment/selection process. Work Schedule: 9:00 a.m. - 6:00 p.m., Monday - Friday Hours may vary depending on the needs of the Harris Center. Job Posting Number: 0001296 Salary: $5,543.87 per month (Exempt) Additional Salary Information: No additional salary information to note Position Type: Classified (Support Staff) Location: FLC (Folsom Lake College) Department: VAPA Total Hrs/Week: 40 hrs/wk Work Year: 12 month

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