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Executive Director of Strategic Enrollment

Texas Southmost College

Job Description

Executive Director of Strategic Enrollment


Full Job Description


Job Summary
Serves as lead administrator for strategic enrollment planning initiatives, operational management, and goal attainment related to recruitment, enrollment, and retention of Texas Southmost College dual credit and traditional student populations. The Executive Director of Strategic Enrollment will directly supervise the Director of Enrollment and Academic Support Services and the Director of College Transition Services to provide leadership in efforts to increase college enrollment, completion, transfer, and student success. This position is responsible for oversight of the campus’s customer relations management systems both recruitment and retention platforms.

Essential Duties and Responsibilities
  • Provides oversight on data- informed decisions when developing and implementing the campus strategic enrollment plan.
  • Evaluates processes, strategies, and tactics to improve the recruitment and retention functions of the one-stop enrollment services center.
  • Provide leadership for collaboration with instructional deans, faculty, and support staff in the development and administration of outreach, recruitment and transition programs; collaborate with instructional deans, faculty and academic support staff to improve student support personnel to achieve student access and success.
  • Maintain accountability for meeting FERPA and other relevant federal, state, College’s student records directives and procedures.
  • Plan, control, communicate, and implement procedures and processes for the overall efficient operations of the strategic enrollment departments.
  • Identify emerging markets to attract an academically talented and diverse student body that includes traditional, non-traditional, transfer, and dual-credit students.
  • Coordinate with the Marketing Department the development and implement strategic marketing ideas, including the effective use of social media and other online tools, production of all admission marketing materials, including the website.
  • Develop and oversee the College’s Strategic Enrollment Plan inclusive of analyzing data to formulate enrollment initiatives, forecasting, and assess outcomes of enrollment services and retention goals for continuous improvement.
  • Implement and supervise a call center for Student Services.
  • Provide oversight of a cohesive, integrated, and collaborative enrollment unit that promotes high standards of customer service so that prospective students have an excellent experience in the student enrollment cycle from applicant through graduation.
  • Knowledgeable of Immigration regulations. Serves as SEVIS College Designated School Official and assures that information is updated on a regular schedule in the SEVIS database.
  • Leads collaborative efforts with internal and external partners for students’ transfer with four-year universities and the development of a yearly calendar for transfer services.
  • Works effectively with deans, department chairs, faculty, senior administrators, staff, students and college stakeholders to ensure the seamless delivery of operations and services in the strategic enrollment functional units.
  • Ensures effective academic advising and retention practices for all TSC students.
  • Reviews, maintains and evaluates the budget for the strategic enrollment functional areas.
  • Develops the program outcomes for the strategic enrollment functional areas, monitors assessment of those outcomes, and develops plans of action for improvement based on the assessment of those outcomes.
  • Assists with the process for systematic review and evaluation of the Strategic Enrollment functional area per the model adopted by the College.
  • Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite.
  • Completes duties and responsibilities in compliance with college standards, policies and guidelines.
  • Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students, and customers.
  • Completes all required training and professional development sessions sponsored by Texas Southmost College (TSC).
  • Supports the values and institutional goals as defined in the College’s Strategic Plan.
  • Working hours may include evenings, holidays or weekends depending on deadline requirements and special events.
  • Serves on committees as appropriate and as appointed by supervisor.
  • Promotes positive morale and teamwork within the department and provides exceptional customer service to students, faculty and community.
  • Performs other duties as assigned.

Required Knowledge and Skills
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • A strong commitment to the mission of the community college.
  • Demonstrated knowledge of the admissions and records function and the administration of such function.
  • Demonstrated knowledge of principles and processes for delivering class-leading customer services. This includes student needs assessment, establishing quality standards and metrics for services, and the evaluation of customer satisfaction.
  • Ability to effectively supervise and motivate personnel.
  • Demonstrated knowledge of the planning, implementation and monitoring of budgets in an educational environment.
  • Demonstrated knowledge of the rules, regulations and principles of the THECB, as well as other state and federal laws and regulations regarding admissions and records and TSI.
  • Demonstrated excellent supervisory, administrative, communication, interpersonal and leadership skills.
  • Ability to establish and maintain positive and effective working relationships with students, college employees and the public.
  • Demonstrated organizational skills in handling and directing multiple and complex assignments and projects.
  • Skill in working effectively in a team environment with a customer service focus.
  • Ability to communicate effectively, both orally and in writing; define problems, collect data, establish facts, and draw valid conclusions; and effectively present information to top management, public groups, and/or boards of directors.
  • Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the community.
  • Proficiency with use of e-mail, word processing, spreadsheet, database, and presentation software and use of the Internet.

Required Education and Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the education and experience required.
  • Bachelor’s degree from an accredited university.
  • Minimum of three (3) years of administrative experience in higher education must have admissions, advising, records, financial aid, and recruitment experience.
  • Must demonstrate experience in organizing, developing, and implementing operational systems, writing guidelines in an educational setting, and managing a high-volume workflow office.
  • Must have experience working effectively in a team environment with a customer service focus.

Preferred Education and Experience
  • Master’s degree from an accredited college or university.
  • Must have Community college experience in the administration of admissions, advising, records, financial aid, and recruitment.
  • Demonstrated experience of positive and proactive approaches in identifying problems, creating innovative solutions, managing projects, leading teams through collaboration, and implementing efficiencies and effectiveness using technology.
  • Bilingual in English-Spanish.

Certificates and Licensures
None required

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.

The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Posting Detail Information


Posting Number

Open Date

Close Date

Open Until Filled

Special Instructions Summary
Transcripts (unofficial) are required to be attached to applications for all positions with an educational requirement (Faculty/Staff/Administrative).

Your application is not considered complete until all required documents have been attached.

Attachments must be in PDF or Microsoft Word format and must be no larger than 2 MB.

You will not be able to attach documents after your application has been submitted.

Please Note: Official transcripts are only required if recommended for hire. Please Note: Official transcripts are only required if recommended for hire.

Official transcripts shall be sent directly from the issuing institution to the College District’s Office of Human Resources and must include documentation of all credit earned, including the education requirements that specifically qualifies the applicant for the position. The address to send all transcripts is:

Texas Southmost College
Office of Human Resources
80 Fort Brown, Tandy 105
Brownsville, Texas 78520

For eTranscripts please use email address:

The College District recognizes equivalent credits and degrees earned from foreign universities. The equivalency shall be determined by translation and evaluation from a member of the National Association of Credential Evaluation Services (NACES). For more information please visit:

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