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Enrollment Specialist/College Representative - District Office

Mississippi Gulf Coast Community College

Job Description

The incumbent will serve from the Harrison County Campus as a college representative in recruiting prospective students by attending various on-and-off campus recruiting events and utilizing various outreach methods such as electronic and print materials and social media networks. Responsibilities include individual counseling with students and parents, follow-up correspondence, telephone marketing, public relations related to student recruitment, and all other aspects of student recruitment. As a member of the district Recruitment Team, The College Representative and Enrollment Specialist reports directly to the Dean of Enrollment and Registrar supporting the colleges mission, vision, and recruitment priorities for internal and external constituencies.

SPECIFIC DUTIES AND RESPONSIBILITIES:
1. Participate in the development of operating goals and objectives for the unit.
2. Participate in developing effective recruitment strategies.
3. Stay abreast of changes including MGCCC admission requirements, scholarship/financial aid opportunities, student services, academic, career/ technical, and workforce programs.
4. Promote new programs and offerings to prospective students, high school counselors, GED prospects, and community contacts.
5. Ensure good working relationships among recruitment team members, members in Student Services areas district-wide and members of Institutional Relations, as well as other college personnel.
6. Communicate and work cohesively with the MGCCC Answer Center and Director of Recruitment, Communications, and Data.
7. Willingness to work flexible schedules at various campus/center and community locations and adherence to electronic scheduling of appointments.
8. Conduct all recruiting activities and follow-up with prospective students in an assigned territory.
9. Visit frequently and participate in events at designated high schools including college fairs, student conferences, application days, FAFSA days, event registration days, classroom presentations, etc. to recruit students, provide information to prospective students and their parents, and promote the college.
10. Work closely and maintain positive relationships with high school guidance counselors in assigned territory in the recruitment of prospective students.
11. Maintain an updated list of counselors (including career/technical/vocational staff), administrators, career coaches, community partners, as well as outstanding juniors and seniors and actively keep in contact with them.
12. Prepare and actively implement communications for prospective students by utilizing email, text messaging, voicemails, social media, etc. Responds to email and telephone inquiries in a timely manner.
13. Work with Dean of Enrollment and Director of Recruitment, Communications, and Data in assigned territory to plan recruiting events. Assist with planning and attend all campus recruiting events (on-and-off campus) such as Bulldog Day, In the Blue Preview, Krewe of Blue, Community Information Sessions, etc. as assigned.
14. Attend and coordinate all on-and-off campus recruitment events within high school as well as business/industry locations and community events.
15. Assist with the orientation of new incoming freshmen.
16. Attend alumni meetings and assist as needed.
17. Assist with the coordination, development, and delivery of marketing/recruitment materials and other communications and stay informed as to the content of official college publications and website.
18. Assist with direct mail campaign for non-traditional/high school prospects and other targeted groups to optimize recruiting efforts.
19. Coordinate the attendance/assistance of the campus Reflections Teams at all recruiting events, direct mailing efforts, etc.
20. Assist with training the campus Reflections Teams each semester.
21. Provide recruiting reports and updates on recruitment materials including informational and giveaways as requested.
22. Perform all other duties as assigned by the Vice President of Student Services and Enrollment Management, Dean of Enrollment and Registrar, and Director of Recruitment, Communications and Data.

MANDATORY QUALIFICATIONS:
(M1) Bachelors degree in Business, Communications, Marketing, or related area from a regionally accredited college or university.
(M2) Demonstrated experience with Microsoft Office, specifically Word, Excel (mail merge) and PowerPoint; email and the internet.
(M3) Experience in recruitment, public speaking, and/or sales.
(M4) Demonstrated commitment to strong customer service.
(M5) Demonstrated written and verbal communication skills.

DESIRABLE QUALIFICATIONS:
(D1) Masters Degree in college student personnel or related field from a regionally accredited college or university.
(D2) Experience with SCT Banner software.
(D3) Prior experience working in a community college, specifically in student services.
(D4) Experience with direct mail communication.
(D5) Experience in working with various social media outlets.
(D6) Speaks both English and Spanish fluently.

EEO STATEMENT:
Mississippi Gulf Coast Community College is an Equal Opportunity Employer and welcomes students and employees without regard to race, religion, color, national origin, sex, age or qualified disability in its programs and activities. The college complies with non-discriminatory regulations under Title VI of the Civil Rights Act of 1964 and Title IX, Education Amendments of 1972 of the Higher Education Act. For further information, contact the Compliance Officer, P.O. Box 609, Perkinston, Mississippi 39573, telephone number 601-528-8735, email address compliance@mgccc.edu.

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