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New Media and Marketing Specialist (One or More Positions)
South Orange County Community College District in Irvine, California
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Date Posted 07/18/2019
Admin-Public Relations, Marketing and Communications
Salary 138 - Step 1 = $6,090 (salary placement in the salary range will be based upon comparable experience and qualifications; increases are given annually thereafter up to highest step) -  
Employment Type Classified Staff
Application Deadline Open until filled

Classification Title

New Media and Marketing Specialist

Job Category:

Classified Staff

Job Open Date:


Initial Screening Date


Position ID:


Job Open ID:


Position Title:

New Media and Marketing Specialist (One or More Positions)


10-Irvine Valley College


Public Information (IVC-020-091)


12 Months/Year

Salary Schedule Link:

Click Here for Current Salary Schedule

Pay Basis:


Pay Range:

138 - Step 1 = $6,090 (salary placement in the salary range will be based upon comparable experience and qualifications; increases are given annually thereafter up to highest step)

% of Range:


Hours per week:


Work Schedule

M-F: 8-5 or 7:30-4:30 (Please note, the District will observe an alternative 4/10 work schedule from the week of May 27, 2019 through the week of August 9, 2019, exceptions may apply)

Receives Benefits:


Classification Benefits:

The District offers a comprehensive package of insurance benefits to eligible employees, which includes medical and dental insurance, a vision-care plan, life insurance and dependent life coverage, accidental death and dismemberment coverage, and a long-term disability income-protection plan. All premiums are fully paid by the District. Mandatory retirement incentive is with California Public Employees Retirement System (CalPERS).

Permanent link to posting

Summary Description:

Under direction from the Director of Public Information & Marketing, performs a variety of activities in support of the college’s public information, marketing, special events, and communications functions, which integrates the college’s public relations, media relations, governmental relations, and marketing areas;. advances the overall quality and deployment of interactive media content and assigned college’s website; creates, produces, and readies multi-media features, including text, audio, video and still images, either within online sites or for emerging technologies in order to maximize the college’s presence; designs, writes, and edits in traditional mediums such as flyers, brochures, media releases, and other publications; coordinates assigned activities with the publications department, as well as the webmaster; provides coordinating and logistical assistance to support various events and programs designated by the Office of the President, including seminars, performing arts events, and other special events that occur at the college; and provides highly complex staff assistance to the Director of Public Information & Marketing.

Representative Duties:

The duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices. Please see Job Duties for details.

Knowledge of:

Principles and practices of public relations and marketing.
Principles of copy writing, layout and design, and Web content management, accessibility, and publishing.
Special Events coordination and/or planning.
Methods utilized in web development tools?HTML editors, web accessibility testing, and content management.
Design and familiarity with graphics programs such as Photoshop or Illustrator, as well as general familiarity with current Web standards and best practices.
Technical activities involved in the production and broadcast of televised programs and creation of web communications.
Techniques and equipment used to create various forms of media and marketing material.
Desktop computer use applications such as desktop publishing, word processing, data base, graphics, presentation, Internet and Web design software.
Eco-friendly/green/sustainability trends that are relevant and cutting edge in the design considerations for traditional vs. non-traditional – new forms of media delivery – web messaging, text messaging, phone messaging, and video delivery.
Media relations and organizational communication strategies.
Methods and techniques of journalistic writing and reporting.
Office procedures, methods and equipment.
Principles of business letter writing and basic report preparation.
English usage, spelling, grammar, and punctuation.

Ability to:

Develop, write, and coordinate interactive media content initiatives.
Respond to inquiries and requests for information.
Operate office equipment and effectively utilize appropriate software applications.
Operate a digital camera and manipulate digital images.
Train and provide work direction to assigned staff.
Demonstrate interpersonal skills while using tact, patience and courtesy.
Work with and exhibit sensitivity to and understanding of the varied racial, ethnic, cultural, sexual orientation, academic, socio-economic, and disabled populations of community college students.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience Guidelines:

Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying.


Equivalent to a Bachelor’s degree from an accredited college or university with major course work in journalism, communications, public relations, marketing or a related field.


Two years of increasingly responsible experience in advertising, marketing or public relations.

Conditions of Employment:

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Work Environment:

Work is performed primarily in a standard office setting. Duties are typically performed indoors at a desk or computer terminal; subject to noise from office equipment operation; frequent interruptions and contact in person and on the telephone with the media, academic and classified staff, and others. At least minimal environmental controls are in place to assure health and comfort.

Physical Demands:

Primary functions require sufficient physical ability and mobility to work in an office setting and travel to different work sites; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information. Vision: See in the normal visual range with or without correction. Hearing: Hear in the normal audio range with or without correction.

Additional Position Information:

Submission of portfolio of writing and design samples, including brochures, published materials and web content is optional.

Duties and Responsibilities

Lead and collaborate in the development of web and new-media content initiatives; develop content products that enhance the value of the college website for all audiences, including students, faculty, community, and staff.

Duties and Responsibilities

Develop content to be distributed to external new mediums via public relations and advertising.

Duties and Responsibilities

Develop and leverage a variety of online and offline communications methodologies, including social media such as blogs, podcasts, vodcasts, RSS feeds, and social networking sites; maintain and secure new avenues for listings and banners ads.

Duties and Responsibilities

Develop, write, design, produce, and review college public relations and marketing materials, including, but not limited to web and new-media content, news releases, community newsletters, internal college communications, brochures, special event invitations, scripts, programs, photographs, ads, and other marketing materials for a variety of college activities and events.

Duties and Responsibilities

Generate innovative ideas and solutions that support the strategic goals of the Office of Public Information & Marketing.

Duties and Responsibilities

Develop search engine optimization strategies.

Duties and Responsibilities

Create, edit, write, and maintain an electronic bi-weekly internal communication tool (newsletter or email format) targeted to faculty and staff that promotes past successes and upcoming events and happenings at the college.

Duties and Responsibilities

Assist in the development of multi-media presentations.

Duties and Responsibilities

Publish and update college event information, event stories, statistics and general information on external websites.

Duties and Responsibilities

Develop and manage the flow of content on the college’s digital display monitors.

Duties and Responsibilities

Participate in the planning, organizing, and execution of special events with various college committees for events including community, business, and student audiences.

Duties and Responsibilities

Establish, identify and cultivate relationships across the college to support the coordination of events supported by the marketing office such as: Flex Week, President’s Opening Breakfasts, 9/11 Observance, Veterans Day, Scholarship Awards Breakfast, Foundation Awards Banquet, Commencement, groundbreakings, building dedications, media events, visiting speakers, and other dinners, receptions, gatherings on and off-campus and anniversary milestone events.

Duties and Responsibilities

Assist in the writing, editing, and production of college publications, including, but not limited to, the Foundation Annual Report; write, edit, and produce materials for use by other departments as necessary.

Duties and Responsibilities

Compile and maintain statistical information for reports.

Duties and Responsibilities

Archive college brochures, schedules, catalogs, and media coverage as necessary.

Duties and Responsibilities

Provide assistance in budget preparation and administration; monitor and control expenditures.

Duties and Responsibilities

Perform related duties as required.

*Please mention to employers when applying for this job*
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