Job Posting TitleDirector (X) of Marketing and Communications Harris Center for the Arts
LocationLos Rios Community College District (Folsom Lake College)
Department LocationHarris Center for the Arts
Established in 2004 as the fourth college in the Los Rios Community College District, Folsom Lake College (FLC) is a vibrant teaching and learning institution serving over 8,800 ethnically and racially diverse students each semester. The college and its two educational centers, the El Dorado Center in Placerville (EDC) and the Rancho Cordova Center (RCC), serve the rapidly growing areas of both eastern Sacramento and western El Dorado counties, forming a dynamic learning community committed to academic excellence, innovation, and educational equity.
Our mission is focused on a rigorous educational program with a strong focus on student success. We provide a broad range of academic programs, student support services, learning modalities (including online and hybrid courses), as well as opportunities for student engagement and leadership. We also incorporate the newest technologies for innovative classroom instruction, including collaboration with The Innovation Center Makerspace at FLC’s main campus.
FLC’s main campus also includes the Harris Center for the Arts, a state of the art visual and performing arts venue. The Center presents a diverse program of arts, culture and entertainment that engages the entire region. It is also home to FLC’s Visual and Performing Arts education programs, as well as local arts organizations and community partners, who embrace the opportunity to perform and learn in a world class facility.
FLC provides educational environments designed to empower, inspire, and enrich our diverse student population, including students from historically underrepresented and under-served populations. Our college awards Associate in Arts or Science degrees, as well as Associate Degrees for Transfer which guarantees transfer into California State Universities, and numerous private and non-profit 4-year colleges and universities. We also offer Career Education (CE) certificates and degrees and transfer credit for students who wish to continue their education at a four-year college or university.
Our Commitment to Social Justice & Equity
FLC believes that education should belong to everyone. To nourish this inclusion, we champion equity, diversity, social justice, and environmental sustainability as foundational to academic, campus, and community life. We work with the communities we serve toward just and fair inclusion into society in which all people can participate, prosper, and reach their full potential. We commit to equity driven decision-making, planning, and reflective processes that are responsive to the diverse identities and experiences in our community.
The Harris Center for the Arts
Now in its ninth season, the Harris Center for the Arts at Folsom Lake College is a $50 million regional performance arts center that seeks to enrich the lives of people throughout California’s capital region by providing venues and opportunities to experience artistic work, celebrate cultural traditions and participate in the creative process.
The Center features three intimate state-of-the-art performance spaces, an art gallery, one of the Sacramento region’s largest recording studios, and spacious educational facilities. Center programs include presentations that bring artists from around the world to perform and share, partnerships that make the Center a home for local artists and arts organizations, and productions of work created and/or developed on site.
The Center is home to Folsom Lake College’s visual and performing arts instructional offerings, as well as other life-long learning programs for the broader community. Opened in February 2011, the Center has hosted over 3000 events and in 2018 attracted its millionth visitor. Ticket sales in the 2018/19 season exceeded $7 million. For more information, visit www.HarrisCenter.net.
Under the general direction of the Harris Center’s Executive Director, the Director of Marketing and Communications Harris Center for the Arts will be responsible for developing, organizing, and directing communications, marketing, and public relations for the Harris Center and its programs; emphasis includes recruitment, retention and cultivation of loyal patrons, particularly in support of the Center’s presentation of touring artists and fund development efforts.
Typical duties may include, but are not limited to:
Marketing, Audience Development and Public Relations:
● Developing and implementing marketing, public relations and communications strategies, and annual plans that support and reflect the brand, artistic programs, and patron relationship development goals of the Harris Center.
● Developing and overseeing execution of detailed plans, schedules, and budgets for a multifaceted annual season promotion campaign which includes, but is not limited to, preparing and distributing of advertising, publications, promotional materials, displays, direct mail and electronic mail, as well as telemarketing, publicity, personal selling, and effective presence on the internet.
● Developing and implementing publicity strategies and coordinating media relations activities to ensure maximum visibility, coverage and public awareness for the Harris Center and its programs.
● Determining advertising strategies for newspaper, radio, television and internet, coordinating research and negotiations to identify and place optimal advertising buys.
● Overseeing strategic development, updating and maintenance of the Harris Center website and social media, as well as all related electronic communications designed to drive traffic to these sites.
● Developing and overseeing design, preparation, and distribution of print materials including season and subscription brochures and direct mail pieces, programs (playbills), postcards and fliers.
● Overseeing design and placement of advertising in all media and managing event signage for the Harris Center including electronic signage, posters, banners, and on-site promotions, etc.
● Coordinating marketing campaigns and efforts.
● Providing the Harris Center and the College’s Public Information Services Office staff with information and guidance to enable them to answer patron’s queries about performances and marketing activities.
● Working with customer service and other staff to assure consistency of message and collection of feedback to determine most effective means of promoting the Harris Center, its events and programs.
● Advising Executive Director and other staff on programming, packaging, and scheduling of performing arts events.
● Developing and cultivating contact with personnel from local arts organizations, community organizations, on-campus event producers, the Folsom Lake College Public Information Services Office and other organizations to facilitate cooperative relationships and collaborations, especially as this relates to providing visibility for community and college activities and events taking place at the Center.
● Developing and securing media sponsorship packages.
● Supporting promotion of Harris Center donor development efforts.
● Working with other departments and programs, such as the Folsom Lake College Office of Philanthropy and Public Information Services Office, to create, plan and coordinate communications strategies.
● Assessing and enhancing visibility for community and college activities and events taking place at the Center.
● May represent the Harris Center in local functions, and regional or national meetings and conferences.
● Delivering presentations to promote the Harris Center.
● Assuming special projects and tasks as assigned by the Executive Director.
Analysis, Research, and Budget Development:
● Preparing and implementing detailed marketing budget for season campaign, individual events, and special projects.
● Authorizing and monitoring marketing expenditures, ensuring compliance with established budget.
● Ensuring compliance with fiscal procedures and policies in area of budget responsibility.
● In collaboration with the Executive Director and other staff, calculating and recommending ticket prices and projected ticket revenue for Harris Center presentations, including attendance estimates, multiple price points, and series and special discounts.
● Evaluating cost-effectiveness of promotional expenses.
● Creating and administering audience surveys to gather information on purchasing, attendance patterns, programming, advertising, and other areas of interest.
● Analyzing patron data captured in the Harris Center customer relationship management and ticketing database system to develop a clearer picture of Harris Center patrons, their interests and buying behaviors, and using this information to formulate and refine sales strategies, as well as to develop and implement techniques and strategies for attracting, retaining and increasing patron loyalty among Harris Center audiences.
● Obtaining and incorporating data from outside database services in support of the Harris Center marketing and public relations efforts.
● Participating in and providing management support in long-range planning, strategic initiatives, and ongoing analysis and evaluation of major decisions concerning the Harris Center.
● Staying abreast of current theories and practices in marketing and promotional techniques, particularly as they relate to the performing arts.
● Overseeing the development and maintenance of historical archives containing event information and printed materials.
● Analyzing marketing and communications department operations to ensure that resources are being effectively utilized and managed; in collaboration with Executive Director, implementing necessary changes based upon ongoing study and evaluation.
Staff Supervision & Contractor/Vendor Management:
● Hiring, training, and supervising marketing, public relations, and communications staff, and overseeing the work of contractors and vendors.
● Coordinating work schedule and projects, allocating resources, and overseeing work processes and output to ensure quality standards are met and work is completed on time and within budget.
● Leading marketing, public relations, and communications team in developing creative concepts and executing strategies and campaign tactics.
● Overseeing the design, editing, and production of promotional materials to ensure that visual and other design elements reflect marketing strategies; conform to department guidelines on style, tone, and theme; and are published with accuracy and within established timelines.
● Determining quantity and distribution means and routes for all promotional materials, ensuring their timeliness and optimizing their effectiveness.
● Overseeing procurement of, and monitoring, contracted marketing and public relations related services to assure high value is obtained from selected vendors and contractors.
● Managing oversight of ticketing operations, front-of-house customer service operations, arts education outreach, and/or community engagement efforts to cultivate under-represented audience constituencies and assuring involvement and participation in Harris Center programs by all segments of the community.
● Performing other duties as assigned.
The administrative assignment may include day, evening, weekend, and/or off-campus work and/or hours.
Work Year12 month
1. Have a bachelor’s degree from an accredited institution complete by March 12, 2020.
2. Have three years of formal training, internship, or leadership experience reasonably related to the administrator’s administrative assignment.
3. Have an equity-minded focus, responsiveness, and sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, including those with physical or learning disabilities as it relates to differences in learning styles; and successfully foster and support an inclusive educational and employment environment.
Applicants applying to this position are REQUIRED to complete fully and submit:
1. Los Rios Community College District Administrative Application
2. Unofficial transcripts of college/university work (indicating completed or conferred date)
4. Two letters of recommendation (If using Interfolio, please send attachments to HR@losrios.edu)
5. Letter of Interest
● Applications submitted without all required documents listed above will be disqualified. Applicants indicating “see resume” on the online application will be disqualified.
● Graduate advising documents and grade reports will not be accepted as unofficial transcripts.
● Los Rios employees are also required to submit unofficial copies of transcripts.
● Individuals who have completed college or university course work at an institution in a country other than the United States must obtain a complete evaluation of foreign transcripts, degrees and other relevant documents.
● A foreign transcript evaluation is required any time foreign course work is used to meet minimum qualifications and/or salary placement even if the foreign transcript has been accepted by a college or university in the United States.
● Foreign transcript evaluations are ONLY accepted from AICE (Association of International Credential Evaluations, Inc.) or NACES (The National Association of Credential Evaluation Services) agencies or evaluators. Click Foreign Degree Transcript Evaluations on the Human Resources Services page for details
Do not submit additional materials that are not requested.
Salary$79,061.00 annually. LRCCD Salary Schedules
Additional Salary InformationAdditional stipend for an earned doctorate from an accredited university.
Beginning and/or Ending Dates
Full-time, Twelve-month, Classified Management Position
Beginning on or about March 12, 2020.
How and where to apply
Please visit our Frequently Asked Questions for complete information on how to apply online with our District. Application services are available between 8:00 a.m. and 5:00 p.m., Monday through Friday, at the Los Rios Community College District Human Resources Office located at 1919 Spanos Court, Sacramento, CA 95825-3981. If you need assistance with any phase of the application process, please call (916) 568-3112 or come in during our business hours.
After hours inquiries should be emailed to email@example.com. Submission of applications are by 11:59 p.m. of the posting closing date.
Offers of employment are contingent upon the successful clearance from a criminal background check, freedom from tuberculosis, and proof of identity and eligibility to work in the United States prior to the first day of work. The District may select additional qualified candidates should unexpected vacancies or needs occur during this recruitment/selection process. When education is a requirement for the position, official academic transcripts from the accredited college/university must be submitted within 60 days of hire.
Contingent on funding and eligibility, successful candidates selected for an interview may be eligible to apply for partial reimbursement of travel expenses. Candidate Travel Reimbursement click hereCandidate Travel Reimbursement click here
Administrative positions may be subject to the District’s Conflict of Interest Code, and a statement of economic interest is required within thirty (30) days following appointment to the position. Management/Executive positions are exempt from overtime provisions of the Fair Labor Standards Act.