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Collegewide Creative and Marketing Director
Job Description
Position Information
Position Title
Collegewide Creative and Marketing Director
Position Number
26508
Position Type
Regular Full-Time
Hiring Location
Office of the President-Dover, DE
Contact Phone Number
302-857-1604
Contact Email Address
oophr@dtcc.edu
Work Location
Office of the President-Dover, DE
Position Specific Details
Salary
$78,423
Classification Information
Classification Title
Collegewide Creative and Marketing Director
Job Code
1057 (FT)
FLSA
Exempt
Position Pay Grade
B/C 21
Position Type
Full-Time
Summary Statement
An incumbent develops and maintains a consistent creative vision for the Colleges brand and projects. Duties include guiding all creative strategies for the College, establishing budgets and timeframes, and managing client relationships. The incumbent is responsible for creating a cohesive image that embodies the Colleges brand identity, which can range from logos to website layouts and traditional marketing materials.
Nature and Scope
A class incumbent reports to the vice president for external relations. An incumbent is responsible for meeting with clients, brainstorming with a creative team, deciding on the layout for publications or product designs, communicating with clients during the creative process, making innovative presentations, ensuring that collegewide projects are completed within time, scope, and budget, and collaborating with team members to ensure high-quality projects. The incumbent leads all collegewide marketing efforts, including projects for the president of the College.
Principal Accountabilities
An incumbent may perform any combination of the below listed accountabilities:
1. Conceives and implements concepts, guidelines, and strategies in various collegewide creative projects and oversees them to completion.
1. Conceives and implements concepts, guidelines, and strategies in various collegewide creative projects and oversees them to completion.
2. Produces new ideas for College branding, promotional campaigns, and marketing communications through collaboration with internal and external stakeholder.
3. Creates professional visual presentations for the president and vice presidents for audiences such as members of the state legislature, donors, employers, employees, students, and members of the community.
4. Creates and implements tailored marketing plans for major and minor College initiatives.
5. Makes decisions on the layout of publications or product designs, creates graphic designs for various collegewide projects, and chooses visuals such as photographs and artwork.
6. Monitors the effectiveness of and results from creative marketing initiatives, strategies and projects and proposes relevant changes for the future.
7. Ensures that projects are completed within time, scope, and budget and in accordance with the Colleges branding standards.
8. Evaluates trends, assesses new data, and keeps up to date with the latest creative marketing techniques and technologies.
9. Serves as the liaison with advertising agencies to collaborate, create, approve, and monitor data regarding collegewide ad campaigns.
9. Serves as the liaison with advertising agencies to collaborate, create, approve, and monitor data regarding collegewide ad campaigns.
10. Directs and motivates members of the collegewide strategic communication and marketing team to help them use their talents effectively.
11. Approves and edits presentations and content while providing feedback to the strategic communication and marketing team.
12. Performs other duties as assigned.
Knowledge Skills and Abilities
Knowledge of College mission, goals, and direction.
Knowledge of College operations, policies, practices, and procedures.
Knowledge of marketing, public relations, advertising, publications, and Web principles and practices.
Knowledge of fiscal management principles and practices.
Knowledge of the communications and print industry.
Knowledge of the communications and print industry.
Knowledge of strategic planning and assessment.
Knowledge of state bid laws, procedures, and regulations.
Knowledge of graphic design and layout concepts.
Knowledge of the latest design software programs.
Skill in designing presentations
Skill in writing
Skill in leadership, planning, and organizing.
Skill in graphics and multi-media production
Skill in graphics and multi-media production
Excellent organizational, interpersonal, and communication skills.
Ability to organize, analyze, and systematically utilize complex information and data
Ability to establish and maintain effective working relationships with the community, media, and other College staff.
Ability to be creative.
Ability to effectively communicate and relate to a diverse population in a multicultural environment.
Minimum Qualifications
Bachelors degree in a relevant field.
Six (6) years of experience to include management and supervision and graphic design; or other equivalent combination of education and experience.
Est. 9.13.2023
Est. 9.13.2023
Posting Details
Posting Details
Posting Number
REG4055PO
Number of Vacancies
Desired Start Date
Position End Date (if temporary)
Open Date
12/11/2023
Close Date
Open Until Filled
Yes
Special Applicant Instructions
Supplemental Questions
Required fields are indicated with an asterisk (*).
Required Documents
Required Documents
Optional Documents
- Resume
- Cover Letter/Letter of Application
- Teaching Philosophy
- Writing Sample
- Curriculum Vitae
- Unofficial Transcripts
- Other Document
- Multi Media
- First Letter of Reference
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