Job Description

 

Posting Number: 02543
Department: President's Office

Job Summary/Basic Function:
Under the general supervision of the College President, the Director of Communications & Public Information Officer serves as a trusted advisor to Everett Community College's leadership team and is responsible for leading the College's marketing and communications teams. The Director provides vision and leadership of the College's comprehensive and strategic communications plans, aligning the College's communications with the vision and goals of the College.
PERFORMANCE RESPONSIBILITIES:
Communications Strategy, Vision and Leadership

• Develops and implements integrated strategic communications plans to advance the College's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across all stakeholder audiences.
• Leads media relations efforts including acting as the primary spokesperson for the College, maximizing coverage of the College in the media, complementing outreach and enrollment activities,
• Develops and implements executive-level communications for the President and executive leadership (e-mails, presentations, speeches, etc.) and regularly provides counsel and strategy on issues.
• Works with College leadership to identify internal and external communications opportunities and solutions, and defines and executes appropriate strategies to support them.
• Develops, revises, and implements policies, procedures, practices, and processes to improve efficiency and effectiveness with respect to communications and marketing.
• Develops and maintains handbooks, guidelines, and procedures for communications and marketing.

Integrated Marketing & Communications

• Collaborates with relevant stakeholders to design, lead, and implement the College's comprehensive recruitment, marketing, and branding plan(s) with an emphasis on measurable results.
• Develops, revises, and implements policies, procedures and guidelines that protect and enhance the college's image and graphic identity and ensure factual, appropriate, and timely information.
• Partners with relevant stakeholders in the development of relevant materials for community support, donor development, legislative support, and other strategic documents.
• Oversees the development of the college's print, broadcast, and digital assets (web and social media), including internal and external newsletters.

Communications Operations

• Proactively identifies and responds to the communications needs of the College.
• Plans, leads, and implements emergency/crisis communications efforts.
• Exercises judgment to prioritize media opportunities, and prepares talking points, speeches, presentations, and other supporting materials as needed.
• Actively engages, cultivates, and manages press relationships to ensure coverage surrounding the College's programs, special events, public announcements, and other projects.
• Creates content and oversees all contributors to ensure quality and professionalism for the website blog and social media articles.
• Oversees the day-to-day activities of the College's communications functions

General Duties

• Manages, monitors, and reconciles assigned budgets and funds.
• Supervises assigned personnel.
• Makes recommendations to the President concerning hires, promotions, salary increments or terminations, as necessary.
• Oversees the creation & implementation of annual operational plans for each area of supervision.
• Oversees the evaluation process for administrative, professional and support staff, and full/ part time instructors assigned to areas of responsibility.
• Recommends and approves staff development for professional and support staff.
• Serves on College committees and provides leadership to College committees as may be designated by the President; acts as the College's liaison to external agencies and organizations regarding public information, communications, and marketing (i.e. State Board for Community and Technical Colleges).
• Leads, participates in, or coordinates projects, committees or task forces as assigned by the President.
• Discharges other administrative assignments, as directed by the President.

COMPETENCIES:

• Participatory Management: Provides opportunity for assigned staff to participate in management decision-making when and where appropriate. Consistently seeks out appropriate information and input that ensure stakeholders perspective is considered.
• Approachability: Willing to take immediate time to actively listen to others. Considered "accessible" or can be depended upon to be available when needed. Responsive.
• Change Management: Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace.
• Leadership: Leads by example, serves as appropriate role model to colleagues. Demonstrates confidence within area of expertise - promotes a cooperative work environment. Ability to appropriately apply leadership techniques to motivate, develop and guide employees.
• Visionary Leadership: Creates a clear, compelling vision. Communicates vision and gains commitment. Acts in accordance with vision. Displays passion and optimism. Mobilizes others to fulfill the vision.
• Oral & Written Communication: Speaks clearly and persuasively in positive and negative situations. Listens and gets clarification. Responds well to questions. Demonstrates group presentation skills. Participates in meetings. Structures and conveys information clearly and effectively through both formal and informal documents. Reviews and edits written work constructively. Ability to tailor to audience in mind.
• Student Centered: Ensures attention, interest, activities and efforts are centered upon the best interest of students. Creates and supports an environment that enables learners to achieve their personal, academic, and professional goals. Provides courteous and helpful responses to all customers, whether they be students, general public or employees from another department.
• Support for Diversity, Equity & Inclusion: Supports initiatives of the college and departments to expand the human qualities that differentiate our workforce and workplace. Exemplifies tenants of tolerance, acceptance and interest in different viewpoints, cultures, and backgrounds and demands similar conduct of assigned staff and department.
• Accountability: Accountable for own actions, decisions, errors, mistakes and/or failures to act when appropriate. Accepts responsibility when given, understands what duties employee is responsible for and can be counted upon to carry out those responsibilities.
• Teamwork: Demonstrates a willingness to work with, and help others in completing job assignments, the ability to accept constructive criticism, and to cooperate with fellow employees and supervisors.

Minimum Qualifications:

• Bachelors degree from an accredited institution
• Five (5) years progressively responsible administrative experience in communications, public information, media relations, or a related field
• Demonstrated commitment to excellence, professionalism, integrity, and customer satisfaction
• Demonstrated successful experience working with diverse populations
• Demonstrated successful experience in achieving results
• Demonstrated experience managing budgets
• Proven ability to build relationships with a wide variety of stakeholders
• Documented evidence of effective and respectful communication skills

Preferred Qualifications:

• Masters degree in communications, journalism, or a similar field
• Professional experience in higher education, non-profits, or public sector employment
• Demonstrated successful management experience holding employees and oneself accountable for job performance
• Demonstrated experience working with federal, state, and local elected officials
• Proven ability to create and maintain strong working relationships and partnerships with a diverse and wide range of leaders and stakeholders in the community, government, business, and education sectors
• Demonstrated strong customer focus and customer service skills
• Proven ability to build relationships with a wide variety of stakeholders
• Experience in curriculum design
• Successful experience supervising and leading others, including instructors

Physical Demands:
Everett Community College follows the Americans with Disability Act (ADA) and provides the following information as a guideline for applicants:

• Ability to operate office equipment
• Ability to read and verify data and prepare various materials
• Ability to exchange information on the phone or in person

Work Hours: Typical work hours are 8 am - 5 pm Monday - Friday with occasional night and weekend hours. Summer schedule is condensed to 4 10s, typically with Fridays off.

Posting Date: 01/17/2024
Closing Date:
Open Until Filled: Yes

Special Instructions to Applicants:

This position is open until filled. Full consideration will be on February 7, 2024. Applications received after February 7 may not receive full consideration.

With equity at the heart of our strategic plan, we strive for a future at EvCC where all staff, faculty, and students are valued, welcomed, and actively supported. We are committed to hiring individuals who exemplify the vision, mission and core values of our institution.Everett Community College does not discriminate on the basis of race, color, religious belief, sex, marital status, sexual orientation, gender identity or expression, national or ethnic origin, disability, genetic information, veteran status, or age.Reasonable accommodation is provided in all aspects of employment, including the application process, consistent with the Americans with Disabilities Act and state law. To request a reasonable accommodation, please contact Human Resources at hr@everettcc.edu or 425-388-9229. For more information see: EvCC3020: Americans with Disabilities Act policy
Benefits This position is eligible for State of Washington Public Employee Benefits, such as Medical, Dental, Vision, Life and Long Term Disability Insurance, Retirement plans, and more. Additionally, Everett Community College Administrative/Exempt employees accrue 16 hours of vacation for every month of service, during which the employee is in pay status for 10 or more days; 8 hours of sick leave for every month of service, during which the employee is in pay status for 10 or more days; 11 paid holidays throughout the year, plus 3 paid personal holidays.

Notice to Applicants Prior to hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicants suitability and competence to perform in the position. Drug-Free CampusIn compliance with federal and state regulations, EvCC is committed to a safe and drug-free campus. Employees are required to comply with EvCCs policy prohibiting illegal drug use or activity, including notification of criminal drug convictions and the use of prescription drugs or over-the-counter medications that are likely to affect job safety.The complete policy is available at the EvCC Policies page. If you would like a printed copy of the policy, or if you have any questions, please contact the Human Resources Department at 425-388-9229. Safety and SecurityEvCC strives to be a safe, secure and prepared campus for our students, staff and community. Detailed information regarding campus security, crime statistics for the most recent three year period, and other information is available on the Campus Safety, Security and Emergency Management page. This information is required by law and is provided by the EvCC Security Department. If you would like a printed copy of this information, you may contact the Security Department at (425) 388-9990.

Salary: $88,000 - $98,000

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